"Creativity (Right Brain) is a distinct personality trait... Many people have very little of it... Other people are inordinately creative, both by nature and by long term training. It generates innovation... Logical Sense (Left Brain) is a distinct personality trait... Many people have very little of it... Other people are inordinately logical, both by nature and by long term training... It calculates to get efficiency... Leonardo da Vinci had both of them.
Traditional left-brain dominant business leaders typically can't tell the difference between good and bad innovations. Nor do they appreciate the skills needed to build and sustain a culture of creativity and constant reinvention... Traditional right-brain dominant creative leaders typically fall in love with an idea and never know when to quit... So a leadership duo that unites right-brain creativity skill and left-brain management skills offers the best way of ingraining innovation in a business, making it valued in all economic climates - truly like a marriage.
Uncreative people have an annoying tendency to kill good ideas, encouorage bad ones, and demand multiple rounds of improvements."
~ quoted from the article of Darrell K. Rigby, Kara Gruver, and James Allen (partners of Bain & Company) in June 2009.
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